Irish Heart Foundation

Stop Targeting Kids

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Launch of Stop Targeting Kids

Our Stop Targeting Kids campaign seeks your support to stop junk food and drinks brands from using hidden and manipulative marketing tactics on children.

Read more about why this campaign is so important.

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Spend sugary drinks tax proceeds on children’s future health fund

We want a Government commitment to spend at least part of the revenue raised from the new sugar sweetened drinks tax on measures to tackle childhood obesity by establishing a Children’s Health Fund.

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Removing vending machines from post-primary schools

Pupils learn about healthy eating in class, yet are then sold junk food within their schools. Research shows almost half of secondary schools have vending machines on site. We want these removed.

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Sign the Petition to protect our children

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Targeting: how junk food and drinks brands are accessing your kids

Junk food and drink brands use various methods to target your children from clever advertising to social media. Learn about these techniques below and help protect your children from them.

Stealth Marketing

Discover some of Brand Manager Kerry Connolly Cooper’s sneaky digital targeting techniques

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Catching Kids Alone

Kerry Connolly Cooper loves the 6 o'clock watershed - find out why!

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Getting Them Young

Learn tips on building brand loyalty from Kerry Connolly Cooper.

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