We developed a fake Brand Manager called Kerry Connolly Cooper so she could tell you the sneaky digital targeting techniques used by Chewbos, O’Spud Crisps and Cola Rade.
Online Marketing: Stealth Marketing
Discover some of Brand Manager Kerry Connolly Cooper’s sneaky digital targeting techniques.
Online Marketing: Targeting Kids
Find out what Kerry Connolly Cooper loves most about targeting kids online.
Online Marketing: Competition Time
Learn how running online competitions make junk food and drinks brands the real winners!
Targeting Kids at Home
TV Advertising: Catching Kids Alone
Kerry Connolly Cooper loves the 6 o’clock watershed – find out why!
TV Advertising: Family Entertainment
Discover the benefits of advertising to kids in front of their parents.
Targeting Kids at School
Vending Machines: Win-Win
Discover why school vending machines are a dream for the beverage industry.
Vending Machines: Getting Them Young
Learn tips on building brand loyalty from Kerry Connolly Cooper.
Celebrity Pulling Power
Find out why healthy famous ambassadors are worth every penny!