Irish Heart Foundation

Stop Targeting Kids

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Targeting

We developed a fake Brand Manager called Kerry Connolly Cooper so she could tell you the sneaky digital targeting techniques used by Chewbos, O’Spud Crisps and Cola Rade.


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Targeting Kids Online

 

Junk food and drinks companies are targeting kids with sophisticated and covert methods Learn about these techniques below and help protect your children from them.

https://www.youtube.com/watch?v=T0Po7r_LXuQ

Online Marketing: Stealth Marketing

Discover some of Brand Manager Kerry Connolly Cooper’s sneaky digital targeting techniques.

https://www.youtube.com/watch?v=nLxtA5TRHd8

Online Marketing: Targeting Kids

Find out what Kerry Connolly Cooper loves most about targeting kids online.

https://www.youtube.com/watch?v=Zt5PiTFs3GM

Online Marketing: Competition Time

Learn how running online competitions make junk food and drinks brands the real winners!

Sign the Petition

Targeting Kids at Home

https://www.youtube.com/watch?v=fjAbpXuVg2E

TV Advertising: Catching Kids Alone

Kerry Connolly Cooper loves the 6 o’clock watershed – find out why!

https://www.youtube.com/watch?v=k6VNLWetJnY

TV Advertising: Family Entertainment

Discover the benefits of advertising to kids in front of their parents.

Sign the Petition

Targeting Kids at School

https://www.youtube.com/watch?v=wKrlZmILDuc

Vending Machines: ​​​​​​​Win-Win

Discover why school vending machines are a dream for the beverage industry.

https://www.youtube.com/watch?v=i8k8isuCMQs

Vending Machines: Getting Them Young

Learn tips on building brand loyalty from Kerry Connolly Cooper.

https://www.youtube.com/watch?v=X3U6EUXTwFM

Celebrity Pulling ​​​​​​​Power

Find out why healthy famous ambassadors are worth every penny!