Irish Heart Foundation

Stop Targeting Kids

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Manifesto

Large junk food and drink brands are getting away with targeting our children through underhand and unregulated marketing tactics It's time to stop them.


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Junk food and drink brands understand children are highly impressionable and through slick marketing, they directly and indirectly exert influence over them.

They establish and encourage unhealthy eating habits during childhood that will have lifelong consequences, including a much greater risk of heart disease and stroke.

With your support Irish Heart wants the Irish Government to stop junk food and drink brands targeting children.

This is one of three key actions we believe can help turn the tide of the obesity crisis that threatens our children

1. Stop junk brands targeting kids

We know that junk food marketing plays a causal role in obesity among children. We want the Government to end the daily bombardment of such adverts by regulating online and social media marketing and extending the current broadcast ban to 9pm.

 

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2. Pull the plug on vending machines in schools

Vending machines in secondary schools provide easy and unsupervised access to unhealthy options. We are calling for the removal of such vending machines as a first step in removing all junk food and drinks from schools.
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3. Set up a Children’s Future Health Fund.

We are calling on the Irish Government to set up a health fund to combat child obesity and food poverty with money raised from the promised soon-to-be introduced tax on sugar-sweetened drinks. A new health fund would provide free drinking water in schools; cheaper fruit and vegetables for families; extra funding for school breakfast and lunch clubs; and PE classes for all children.

 

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Read more about our campaign policies

Targeting: How junk brands access your kids

Junk food and drink brands use various methods to target your children from clever advertising to social media. Learn about these techniques below and help protect your children from them.

Stealth Marketing

Discover some of Brand Manager Kerry Connolly Cooper’s sneaky digital targeting techniques.

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Catching Kids Alone

Kerry Connolly Cooper loves the 6 o'clock watershed - find out why!

Play video

Getting Them Young

Learn tips on building brand loyalty from Kerry Connolly Cooper.

Play video
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