Marketing's Pivotal Role
The promotion of unhealthy food plays a pivotal role in unhealthy eating. The relentless targeting of children by junk food and drink marketers has contributed to a shift in the balance of children’s diets.
Learn MoreThe link between junk food marketing and child obesity has been conclusively proved. We are now seeing eight year-olds with high blood pressure and young people with early signs of heart disease that used to only be seen in middle age.
The promotion of unhealthy food plays a pivotal role in unhealthy eating. The relentless targeting of children by junk food and drink marketers has contributed to a shift in the balance of children’s diets.
Learn MoreOne in four primary school children in Ireland is overweight or obese. In the short-term a poor diet can affect a child's behaviour, concentration, learning ability and mood.
Learn MoreThe effects of targeting children with junk food marketing establishes and encourages eating habits that cause obesity and heart disease in children. 2 in 3 children report they consume snack foods or sugar sweetened drinks daily.
Learn MoreChildhood obesity is damaging children’s health, often with lifelong consequences.
Learn MoreChildren who are obese are far more likely to become obese adults and therefore are at much greater risk of an adult life dominated by chronic disease and then of premature death.
Learn MoreObesity contributes to high blood pressure and cholesterol, blood clotting and raised blood insulin levels. In the longer term, obesity is related to the development of heart disease and stroke.
Learn MoreJunk food and drink brands use various methods to target your children from clever advertising to social media. Learn about these techniques below and help protect your children from them.
Discover some of Brand Manager Kerry Connolly Cooper’s sneaky digital targeting techniques.
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